It is important to determine where you stand in
the highly competitive marketplace, the
mindshare you desire to own, and what makes your
offerings better, different, faster, cheaper,
and/or more valuable than your competition.
Competitive differentiation is a strategic
positioning tactic you can undertake to set your
products, services and brand apart from those of
your competitors.
Identify your competitors and determine what
things make them unique as well as what things
they have in common with your business. What do
you offer that others don’t? What are your
customers’ needs and wants? What is your true
value proposition?
Your statement may highlight such
differentiators as your leadership,
capabilities, choice, and delivery. To achieve
competitive positioning, carve out a spot in the
competitive landscape, and win mindshare in the
marketplace by becoming famous for unique
customer value.
