Vadim Kotelnikov, founder of Innovarsity    

Competitive Differentiation

Stand out from the competition in the mind of your prospects


Vadim Kotelnikov personal logo   Vadim Kotelnikov photograms  


Your love for customers attracts them and differentiates you from less loving competitors.  >>>


Stand Out from the Competition Competitive Differentiation Value Innovation e-Coach Innovarsity Vadim Kotelnikov Sustainable Competitive Advantage Advantages of a Strong Brand Competitive Differentiation


Business e-Coach

Slogans that differentiate Business e-Coach from its competitors

“We don’t teach, we inspire!” – differentiates from educational Internet resources. Inspiration for life and business is essential in today’s world driven by entrepreneurial creativity and innovation.

“Broader knowledge, better ideas!” – differentiates e-Coach from narrowly focused educational articles. Broader cross-functional knowledge helps to create winning innovative synergies in today’s era of systemic innovation.

The Essence of Competitive Differentiation

It is important to determine where you stand in the highly competitive marketplace, the mindshare you desire to own, and what makes your offerings better, different, faster, cheaper, and/or more valuable than your competition.

Competitive differentiation is a strategic positioning tactic you can undertake to set your products, services and brand apart from those of your competitors.

Identify your competitors and determine what things make them unique as well as what things they have in common with your business. What do you offer that others don’t? What are your customers’ needs and wants? What is your true value proposition?

Your statement may highlight such differentiators as your leadership, capabilities, choice, and delivery. To achieve competitive positioning, carve out a spot in the competitive landscape, and win mindshare in the marketplace by becoming famous for unique customer value.





Jack Welch on Innovation

Shun the incremental, and

look for the quantum leap.

Jack Welch


Larry Page innovation entrepreneurship quotes Google

It is often easier to make progress on mega-ambitious dreams since you have little competition.

Larry Page