Idea Implementation 5 phases  

Emotional Benefits of Idea Implementation

Idea implementation is not just a money-making tool, it is also a powerful attitude motivator. It inspires goodwill and creativity of employees.





Encourage, train and empower intrapreneurs to design and grow in-company startups based on most promising ideas. Challenge them to achieve impossible!

Your company must have a Head of Growth who would lead and oversee implementation of both radical and evolutionary ideas.



Stages of Idea Implementation Process

Incubating Ideas.

Stimulate generation of both evolutionary and radical ideas. Do not rush to the evaluation stage, suspend judgment, focus on opportunities and let the idea grow and breed further ideas.

Assessment and Selection of Most Promising Ideas. Weighted guiding principles (WGP) is the fastest and highly effective method of rapid assessment of ideas.

Simulation Games

Simulation Game. INNOBALL (Innovation Brainball) entrepreneurial simulation game will help innovators achieve amazing results far beyond their initial aspirations.

Pilot. Run a representative test done with a small group of people to get real feedback and change things up quickly as required.

Roll-Out. Roll the innovative solution out to your whole company.



Vadim Kotelnikov innovation quotes

In radical innovation, every step forward is a step into terra incognita where opportunities are guides and failures are teachers.

Vadim Kotelnikov personal logo



Radical Innovation

Radical innovation, also known as revolutionary, breakthrough or disruptive innovation and helps create a new market and value network. It breaks rules and eventually disrupts an existing market and value network displacing an earlier technology.

It is about radical changes to the current business, capabilities or markets. It lets a technology or product reach a new frontier.


Definition of Radical Innovation


Radical vs. Incremental Innovation


7 Challenges


Don't Listen to Experts





→ Create dramatic change in the behavior of people and in the system currently in place

 → Experimentation-based

Measured by the range and quality of disruptive options before the leadership team



Vadim Kotelnikov innovation quotes

Great innovators find new treasures and take as much as they want. Others follow and compete for whatever is left.

Vadim Kotelnikov personal logo


Steve Jobs on innovation

Here's to the crazy ones!... Innovation distinguishes between a leader and a follower.

Steve Jobs



Elon Mask innovation quotes

I'm interested in things that change the world or that affect the future and wondrous.

Elon Musk


Larry Page innovation entrepreneurship quotes Google

It is often easier to make progress on mega-ambitious dreams since you have little competition.

Larry Page







Platform Innovation

Platform innovation is about seeking out extensions to the current business, and anticipating and leading changes of significant impact.

The platform innovation is defined as one that leads to the practical application of fundamental innovations. Such innovations normally are launching pads for a new industry.


Business Innusual


Synergy Innovation

Innovation Management





Holistic innovation with longer cycle times

→ The quality and success of the new offering is the key driver of advantage

Customer feedback is iterative




Vadim Kotelnikov innovation quotes

Love for customers is the springhead of the cascade of innovations and the river of revenues.

Vadim Kotelnikov personal logo



Derivative Innovation

Derivative or incremental innovations are slight modifications of the main product. Derivative innovation is a secondary technology, process, product or service derived from a platform innovation. It is about continuous improvement and quick response to external events.


Value Innovation

Competitive Innovation

New Product Development (NPD) 

10 Commandments of Innovation



Focus on a specific segment of customers

Immediate customer feedback;

Rapid cycle times

→ Time to market is the key driver of competitive advantage




Vadim Kotelnikov innovation guru

Smart & Fast

Innovation Success 360