Innovative organizations can capture ideas in various
ways, for example, by providing “thinking rooms” (Ernst
& Young), creating hot groups (BP), organizing ideas competitions (Toyota,
or doing a
Idea Management Strategies
where creative ideas will start running around the
heads of the staff of your organization or team.
Create a variety of
means to capture the ideas so that they can be
worked on and shaped collectively.
Inspiring and Capturing Valuable Ideas
Have an inspiring
strategic intent or a challenging business
outside-the-box thinking and insights by
and by inviting external disruptive innovators to
your brainstorming sessions.
corporate culture and environment inspire
provide “thinking rooms”, create
hot teams, and/or organize idea competitions.
Expose your people to
valuable and diverse information and innovative
Train people and
tools that would help them enhance their
serendipity, and creative problem solving skills
Having selected the most promising creative
alternatives, start shaping the ideas into
breakthrough innovations and developing an
innovation strategy. For
such shaping to be successful, a number of different
roles are usually involved. These roles are known as the
five Ss: “sparks”, “shapers”, “sponsors”, “sounding
boards”, and “specialists”.
The roles can be filled with
staff or top managers, consultants or scientists,
engineers or lay people.
Simulation games such as
Innovation Chess will help you grow your initially
shaped ideas into a fruitful tree.
How To Prevent Innovation: 10 Humorous Tips