JD Meier

Let’s walk through how Clayton Christensen defined sustaining innovation versus disruptive innovation so that you can really understand the idea and apply it to your own challenges.

JD Meier



Sustaining Innovation

Sustaining  innovation is simply an improvement to an existing product or service. This is where you make your good products better for your most sophisticated and demanding customers. This is where big companies tend to focus because they find their best profits. And this is what actually creates space for new entrants and disruptors.




Low-End Disruption

Low-end disruption is when businesses come in at the bottom of the market with a “good enough” product at a cheaper cost. This is disruptive innovation where a smaller company with fewer resources moves upmarket and, ultimately, captures the incumbents’ customers, who have adopted it into the mainstream.



Steve Jobs on innovation

Here's to the crazy ones!... Innovation distinguishes between a leader and a follower.

Steve Jobs




New-Market Disruption

This is market-making disruption. New-market disruption is when businesses create a new segment in an existing market to reach underserved customers. These businesses basically turn products and services that were once expensive and unattainable into something affordable and accessible to a larger population of people.


Radical Innovation


Radical vs. Incremental Innovation


7 Challenges




Larry Page innovation entrepreneurship quotes Google

It is often easier to make progress on mega-ambitious dreams since you have little competition.

Larry Page



Elon Mask innovation quotes

I'm interested in things that change the world or that affect the future and wondrous.

Elon Musk


Vadim Kotelnikov innovation quotes

In radical innovation, every step forward is a step into terra incognita where opportunities are guides and failures are teachers.

Vadim Kotelnikov, founder of 1000ventures - personal logo  Vadim


 Business e-Coach  Innoball  Innompic Games icon





Proactive and Reactive Innovation

Business Innusual  ▪  Systemic Innovation

Harmonious Innovation  ▪  Holistic Innovation


Harmonious Mega-Innovation

Innovation Management

Synergy Innovation  ▪  Idea Implementation

Don't Listen to Experts