create new market niches,
from the competition, grow much faster than reactive
innovators, and have much greater success.
create the future, and do so with
strategize to create what it can become and
innovate through bouncing forward.
Proactive innovators have a
the market. They play
simulation games, such as
anticipate spin-off challenges and
strengthen their team,
strategies and business model. They understand how to
nurture and harness the creative energy of their employees
and help people grow by innovating.
Successful proactive innovators follow a radical innovation
with continuous incremental innovations and improvements.
They building upon what worked well, then grow into
Reactive innovators do not anticipate the need to change
before they have to. They leave innovation to chance or
treat it as something they should react to. They don’t
evolve their products and service through disruptive
innovations in a proactive way. Instead, they wait for the
evidence of the market disrupted by someone else to tell
them where they need to adapt. Consequently, they have to
act under the pressure of responding to a business challenge
and finding a quick ‘me-too’ fix. This is quite a common way
of acting, which is doing a business more harm than good.