Customer-Driven Innovation is not a one-time event or a slogan, it's a
philosophy and a mindset. You should live this principle daily.
Observe
people, live your customers' life, watch how they use your product to learn
what works and what doesn't work.
Encourage
experimentation and
risk taking.
Involve everyone. Require every person, regardless of their position to
spend time on customer contact and services activities. Help your employees
to understand the customer's needs by involving them in listening to
customer feedback after a new product launch. Ask all your employee to get
on board with customer-driven innovation. Ingrain it in your operations so
deeply that is becomes a part of DNA of your company.
