Vadim Kotelnikov, founder of Innovarsity    

Winning Customers

Create Great Innovative Customer Value  ●  Amaze and Win Loyal Customers


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Love your customers if you want to be an amazing value innovator  and build loving relationships with them. Love your customers, and they will love you back.

Customer-Driven Innovation is not a one-time event or a slogan, it's a philosophy and a mindset. You should live this principle daily. Observe people, live your customers' life, watch how they use your product to learn what works and what doesn't work.

Encourage experimentation and risk taking. Involve everyone. Require every person, regardless of their position to spend time on customer contact and services activities. Help your employees to understand the customer's needs by involving them in listening to customer feedback after a new product launch. Ask all your employee to get on board with customer-driven innovation. Ingrain it in your operations so deeply that is becomes a part of DNA of your company.



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