"We will make our
product obsolete before our customers do so." ~
Product or service innovation is the result of
bringing to life a
new and better way to create customer value that benefits both
the customer and the innovator.
Successful companies introduce new products faster
that the competition and design new products for efficient manufacture.
Successful innovation requires a seamless
integration of all elements in the product development process.
Firms which are successful in
realizing the full returns from their technologies and innovations are able to
match their technological developments with complementary expertise in other
areas of their business, such as manufacturing, distribution, human resources,
marketing, and customer relationships...