Huge Benefits of Being the First In To the Market
It's much easier to get into the mind of
consumers and get
perceived as the
leader if you
are the first to launch a new
products. Further, the first in to the market
has the opportunity to create a new category
name and establish a new industry standard.
Inspire, Motivate and Empower the Team
burning desire to win the race.
Establish cross-functional teams to increase
innovation speed via real-time involvement of
all relevant functions.
Entrepreneurial simulation games, such as
Innoball, help innovators reduce time to market
significantly. Just one simulation game helps an
innovation team to avoid costly and time wasting
mistakes, develop better strategies, enhance
entrepreneurial creativity of the team,
strengthen the business model, and reduce time
to market Ė all within three hours.
Donít wait until everything is perfect. Launch a
truly innovative product early even if it has
some shortcomings. By launching before your
competitors do you gain two big advantages of
being the first in the customerís mind, and
getting more enthusiastic customer feedback.
Youíll enjoy these two big advantages even if
you launch not a full-scale show, but in a small
beta test before releasing new features widely.