Innovation Quotes

Seth Godin on innovation

Seth Godin

A partner at the renowned design and innovation consultancy IDEO as well as a best-selling author




Be Different and Make a Difference

You have everything you need to build something far bigger than yourself.

Heretics are engaged, passionate, and more powerful and happier than everyone else. And they have a tribe that they support (and that supports them in return.)

The good news is that more than ever, value accrues to those that show up, those that make a difference, those that do work that matters.

Donít try to be the Ďnextí. Instead, try to be the other, the changer, the new.  >>>

Go ahead, do something impossible.

Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.

In business you cannot discover new heights unless you have the courage to leave the ground.

Do What Your Love To Do

Instead of wondering when your next vacation is, you ought to set up a life you donít need to escape from.

If there was ever a moment to follow your passion and do work that matters, this is it.

If youíre not proud of where you work, go work somewhere else.


Leadership on the other hand, is about creating change you believe in.

If youíre not uncomfortable in your work as a leader, itís almost certain youíre not reaching your potential as a leader.

Hope without a strategy doesnít generate leadership. Leadership comes when your hope and your optimism are matched with a concrete vision of the future and a way to get there. People wonít follow you if they donít believe you can get to where you say youíre going.

Ideation and Idea Management

You canít have good ideas unless youíre willing to generate a lot of bad ones.

Are you a serial idea-starting person? The goal is to be an idea-shipping person.

Ideas in secret die. They need light and air or they starve to death.

Big ideas are little ideas that no-one killed too soon.

Thereís no correlation between how good your idea is and how likely your organization will be to embrace it.

Give up control and give it away, ... The more you give your idea away, the more your company is going to be worth.

Ideas arenít a sideshow that make our factory a little more valuable. Our factory is a sideshow that makes our ideas a little more valuable!.


No organization ever created an innovation. People innovate, not companies.  >>>

Excellence isnít about meeting the spec, itís about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if youíre good, youíll reset that expectation again.

Market-driven design builds the success of the productís marketing into the product itself.

Creative Marketing

Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.

If youíre a marketer who doesnít know how to invent, design, influence, adapt, and ultimately discard products, then youíre no longer a marketer. Youíre deadwood.

Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.

Once youíve managed to create something truly remarkable, the challenge is to do two things simultaneously.

  • Milk the Cow for everything its worth. Figure out how to extend it and profit from it for as long as possible.

  • Create an environment where you are likely to invent a new Purple Cow in time to replace the first one when its benefits inevitably trail off.  >>>