Quote

Author

Company

Victory comes from finding opportunities in problems.

Sun Tzu

The Art of War

You cannot look in a new direction by looking harder in the same direction.

Edward de Bono

Cognitive Research Trust

Don't talk about a problem; talk about opportunities.

Vadim Kotelnikov

Innovarsity

I don's try to encourage creativity for creativity sake, instead, I try to encourage creative solutions to real problems.

Esther Dyson

EDventure Holdings

Have you ever been in a wood that just looked like a random assortment of trees, then when you take a few steps to the side you see that all the trees are laid out in neat rows? Sometimes we are standing in the wrong place to see an obvious answer. We have to deliberately take a different point of view, come at the problem from a new direction before we have a chance of creating a radical solution.

Paul Sloane

Ashton-Tate

The mandatory partner for passion is diversity. People with different scientific backgrounds will bring different frames of reference to a problem and can spark an exciting and dynamic exchange of ideas.

John Talley

University of Cambridge

Diversity of thought and wide background experience amongst your team will offer new and insightful angles on the problem you are tackling. Those different perspectives can combine (even if the disagree sometimes) to form insights that would never come from a single point of view. Varied experiences can be invaluable in both analysis of the “what” of your problem as well as the “how” of your innovative solution. It’s crucial that innovative teams are assembled so there is some overlap, but not too much so that group think can be avoided.

RBC Innovation Centre