Vadim Kotelnikov on innovation

To truly understand someone,

you must become the person you want to understand.  >>>



Stanislavski advice quotes innovation

In the language of an actor,

to know is synonymous with to feel.

Konstantin Stanislavsky

Peter Drucker innovation advice

The aim of marketing is to know and understand the customer so well

the product or service fits him and sells itself.

Peter Drucker

Thought Leader

Akio Morita on innovation

Carefully watch how people live,

get an intuitive sense as to what they might want and then go with it. Donít do market research.  >>>

Akio Morita


Bill Gates on innovation

Study what customers say about their problems with your products and stay tuned into what they want, extrapolating from leading-edge buyers to predict future requirements.

Bill Gates


Konosuke Matsushita innovation adivice quotes

We treat our products like our children. It is only natural, then, that we should be concerned about how they are getting on in customers' lives, and so go and see for ourselves.

Konosuke Matsushita


Michael Dell on innovation

If we're smart enough and quick enough to listen to customer needs, we'll succeed.

Michael Dell

Dell Inc.

Tom Kelley quotes on innovation

We go to the source. Not the "experts" inside a company, but the actual people who use the product or something similar to what we're hoping to create. It's precisely this observation-fueled insight that makes innovation possible.

Tom Kelley


Jack Ma on innovation

I'm not a tech guy. I'm looking at the technology with the eyes of my customers, normal people's eyes.

Jack Ma


Seth Godin on innovation

Perhaps marketing is about to transition to a new kind of profession,

one that requires insight, dedication and smarts.

Seth Godin


Seth Godin on innovation

Excellence isnít about meeting the spec, itís about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if youíre good, youíll reset that expectation again.

Seth Godin


Infosys Narayna Mutrhy on innovation

Infosys has laser focus on customers; Infosys brings customers into its premises, into our software engineering and technology lab, so that we can serve our customers better.

Narayna Murthy



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