Quote

Author

Company

If I had asked the public what they wanted, they would have said a faster horse.

Henry Ford

Ford Motor

Before there is a prototype, the ideas exists in abstract form only. Once the prototype exists then people can see and touch and feel the idea. Comments for improvement will flow thick and fast.

Paul Sloane

Ashton-Tate

The Googly thing is to launch it early on Google Labs and then iterate, learning what the market wants – and making it great. The beauty of experimenting in this way is that you never get too far from what the market wants. The market pulls you back.

Google's 9 Notions of Innovation

Marissa Mayer

Google