entrepreneur, one of the biggest
challenges you will face will be building
brand. The ultimate goal is to set your
company and your brand
apart from the crowd. If you form a
strategy without doing the research, your
brand will barely float ‒ and at the speed
industries move at today, brands sink fast."
"Research indicates that
employees have three prime needs:
Interesting work, recognition for doing a
good job, and being let in on things that
are going on in the company."
~ Zig Ziglar
people who ignore research are as dangerous
as generals who ignore decodes of enemy
"A lot of my research time is spent daydreaming ‒
telling an imaginary admiring audience of laymen how to understand some
difficult scientific idea."
creating new knowledge.
"It has taken
me years of struggle, hard work and research
to learn to make one simple gesture, and I
know enough about the art of writing to
realize that it would take as many years of
concentrated effort to write one simple,
~ Isadora Duncan
a matter of concentration. You go deep into
what you want to do. It's about intensive
research, really. The concentration is warm
and intimate and like the fire inside the
earth - intense but not distorted. You can
go to a place, really feel it in your heart.
It's actually a beautiful feeling."
~ Peter Zumthor