Launch a Crusade
"People will work hard for
money but will give their life for meaning." ~ Dave Pottruck
Teams innovate best when they have a clear and
energizing strategic intent and innovate within that strategic intent.
Create a challenging strategic intent or a cause and communicate it to your
team members if you wish to launch a crusade and inspire entrepreneurial
action. The strategic intent must convey a significant stretch for your
team. An example of expression of a strategic intent would be Coca Cola's
dream of putting a Coke within arm's reach of every consumer in the world.
The cause and crusade should become the reason
for existence of your team. You and your team should live the cause.
Everyone should be involved. Reward the activities that advance the crusade
and celebrate all victories, be them big or small.
Create an Inspiring Team
A business has to be
involving, it has to be fun, and it has to exercise your creative
instincts. ~ Richard Branson
An inspiring team culture ensures that
individual members both demonstrate their best talents and function
synergistically as a unit to achieve common goals. People can create amazing
things if their work is challenging, thrilling, collaborative, rewarding and
fun. Set stretch goals, create opportunities for your people, work in small
creative independent groups and reward risk taking to enhance
entrepreneurial creativity of your team and its individual members.
Inspire, Empower and Energize
The best way to inspire
people to superior performance is to convince them by everything you do and
by your everyday attitude that you are wholeheartedly supporting them. ~
Provide an inspiring vision and create
strategic excitement. Energizing your team members to pursue a challenging
innovation goal that seems impossible to reach. Empower your team members.
Make sure they have the information and the best tools they need to do their
job and allow them to influence their own performance goals.